SUBJ_FERRIS.rawSF_CA · 2026
Zak
Ferris
UX Design LeaderPink is Punk[ Currently Director of UX @ Salesforce ]
There is no playbook for design leadership right now. New tools, moving targets, technology that rewrites the job description before you've finished reading it.
I build teams that ship high-caliber work, stay inspired by it, and stick around to do it again.
Experience
Salesforce2020–Present
Director of Product Design, Commerce Cloud
- —Championed an AI-driven design system for storefronts, securing cross-functional alignment to deliver scalable commerce infrastructure.
- —Defined UX strategy for next-generation shopper agents — shaping how AI guides customers through discovery and purchase.
- —Built and scaled a design team from junior to lead, establishing a high-performing multidisciplinary org.
- —Owned developer experience as a strategic initiative, positioning design systems as a core enabler of engineering velocity.
Google2018–2020
Interaction Designer, Google Maps
- —Led design for Branded Pins across Enterprise and SMB partners, giving businesses a differentiated presence on the map.
- —Spearheaded Busy Areas — a basemap overlay surfacing high-activity zones to help users navigate and giving advertisers better access.
- —Drove Compare on search result pages, helping users evaluate options side by side and make faster decisions.
World Surf League2015–2016
Product Designer
- —Led the Apple TV app — increased watch hours by 40%, featured as Best New App and Best Sports App in the Apple TV store.
- —Apple TV's success paved the way for the Samsung TV app, now pre-installed on all Samsung Smart TVs.
- —Redesigned the Fantasy Surfing onboarding page, bringing in 20,000 new users during the first event.